I sat down with the lovely Narelle Chenery on her recent visit to Tasmania to talk to her about Miessence, the world’s first certified organic skin care range, and Australia’s first carbon negative company.
So Narelle, how did Miessence start?
I started creating products in my kitchen about 20 years ago when I discovered a skin care range I was selling at the time wasn’t as pure and natural as it claimed to be. I was so incensed by the deceitful marketing of the cosmetic industry, and the fact that there were so few brands that had any integrity whatsoever, I decided that I really wanted to empower women to decipher misleading ingredients lists and help them see through the green-washing rife in the cosmetic industry AND create a range of products that were absolutely pure and had absolutely no chemicals in them. That was the beginning of my business! Now fast forward 16 years we now sell in 65 countries, have about 100 products and 30 staff.
Where is it made?
On the Gold Coast, we hand make everything.
One of our key milestones was January 2001 when I was actually successful in formulating the world’s first certified organic skin care product. No one else even thought it was possible. The ‘wisdom’ of the cosmetic science at that time was ‘it’s not possible’ as you have to use synthetic emulsifiers and synthetic preservatives. But I refused to be limited by this blinkered thinking. I researched the natural extracts, herbs and essential oils that have anti-fungal and antibacterial properties, and I refused to give up. I knew there had to be a way of making them work.
So when did you start your current business model of selling through representatives?
Word got out after I developed the world’s first certified organic skin care back in 2001! Not long after, we were approached by a business man who had extensive experience in the network marketing industry and used to be the CEO of a huge networking marketing company in the USA. He wanted to create a networking marketing company out of organic skincare so it tied in perfectly. It was February 2003, when we became a network marketing company. We know have thousands of sellers around the world.
What would be your number 1 health & fitness tip?
Nothing new – Eat clean, drink pure water and exercise. Eliminate toxic chemicals from your life, your body and your environment. Be happy 🙂